Nashelo x WITPAX – Custom Cylinder Boxes for Flower Packaging

Floral custom box with white roses and blue hydrangeas.
“WITPAX delivered beautiful cylinder boxes that showcase our flowers perfectly. Outstanding quality and reliable service.”
– Nashelo Flowers

Company Name: Nashelo
Product: Cylinder Boxes for Flower Packaging

Nashelo is a company focused on offering high-quality floral arrangements and products. To elevate their product presentation and brand appeal, Nashelo sought custom packaging solutions that were both visually stunning and functional. 

Specifically, the company needed cylinder boxes to package and present their flowers. Their goal was to find packaging that would not only reflect the premium nature of their product but also offer efficient production capabilities while managing costs.

Challenge

Nashelo had specific needs when it came to their flower packaging that created several challenges for both design and manufacturing. These included:

  • Color Requirements:
     Nashelo required 15 different colors for their cylinder boxes. Each color was needed in small quantities of 20 boxes per color, resulting in a low-volume, high-variety order. This presented a challenge in terms of cost-effectiveness, as low-order quantities typically lead to higher production costs.
  • Cost Concerns:
     The large number of colors, coupled with the small order quantities, increased the complexity and cost of the production process. Nashelo was concerned about the financial feasibility of producing such a wide range of colors with a relatively low number of units per color.
  • Logo Design:
     Nashelo also wanted the logo to be printed in two different sizes to fit two distinct box dimensions. This would have increased printing costs significantly. They needed to balance the desire for a flexible and unique design with the reality of keeping production costs manageable.

Solution

WITPAX, known for their expertise in custom packaging, worked closely with Nashelo to find a solution that addressed both the aesthetic and financial concerns.

  • Sample Development:
     To ensure that Nashelo’s vision was fully understood, WITPAX first developed a sample using one of the color options. This allowed Nashelo to review the quality, color accuracy, and overall design before proceeding with the full production run.
  • Box Size & Design Optimization:
     After discussions with Nashelo, WITPAX suggested a unified box size to reduce printing complexity and costs. Originally, Nashelo had requested two distinct sizes for their boxes to accommodate different logos, but the increased printing costs would have significantly raised the overall project budget. By opting for a single size, WITPAX was able to streamline production, reduce costs, and still maintain the desired look and feel for the packaging. This adjustment was key in making the project financially feasible while retaining the elegance and visual appeal of the packaging.
  • Efficient Production Planning:
     With the decision to go with one box size, WITPAX was able to manage the 15 color requirements more efficiently. Instead of having to produce multiple small batches for each color, WITPAX consolidated the production into a more streamlined process, ensuring that each color was produced efficiently without sacrificing quality.

Results

The final packaging solution delivered on all fronts:

  • Cost Efficiency:
     The unified size and streamlined production process led to substantial cost savings for Nashelo. By reducing the number of box sizes and optimizing the production workflow, WITPAX helped Nashelo keep the project within budget, making the high-quality packaging more financially accessible.
  • Brand Presentation:
     Despite the cost-saving adjustments, the packaging still aligned perfectly with Nashelo’s premium brand image. The 15 different colors were successfully implemented, and the elegant cylinder boxes provided a beautiful and functional solution for flower packaging. The boxes not only protected the flowers but also enhanced the customer’s unboxing experience.
  • Successful Collaboration:
     Nashelo was extremely satisfied with the outcome. The collaboration between Nashelo and WITPAX helped build a strong relationship, and Nashelo felt confident in the quality and cost-effectiveness of the packaging solution. This led to a continued partnership and set the foundation for potential future projects.

5. Conclusion

This collaboration between Nashelo and WITPAX demonstrated the importance of custom packaging solutions that balance aesthetic appeal and cost-efficiency. The key takeaways from this project include:

  • Cost Savings Through Design Optimization:
     The decision to standardize the box size helped to reduce production costs, while the flexibility in color options ensured that Nashelo’s branding was not compromised.
  • Collaborative Problem-Solving:
     The partnership with WITPAX showed the value of working closely with a packaging expert to find creative solutions to complex challenges, like managing color variety and reducing printing costs.
  • Positive Customer Feedback:
     Nashelo was pleased with the final product and the packaging solution’s alignment with their brand vision. The customer’s satisfaction led to a stronger, ongoing business relationship.

Looking ahead, this case sets the stage for potential future projects, such as expanding to more box designs, experimenting with additional product packaging, or exploring new packaging materials that align with Nashelo’s evolving brand needs.