White board paper (sometimes called SBS – Solid Bleached Sulfate) is a premium packaging material featuring a bright white appearance on both sides. Unlike gray back duplex board, white board paper maintains its clean, bright appearance throughout the entire board thickness.

Why packaging professionals choose White Board Paper:

• Superior print quality: The smooth, bright white surface allows for exceptional color reproduction and print detail
• Premium appearance: Provides a high-end, luxurious look for upscale products
• Structural integrity: Excellent rigidity and durability for product protection
• Versatility: Can be coated, laminated, or treated for various applications
• Food safety: Often used for direct food contact applications (when properly coated)

You’ll typically find white board paper in:

• Luxury product packaging: Cosmetics, fragrances, and high-end retail goods
• Premium food packaging: Confectionery, gourmet foods, bakery items
• Pharmaceutical packaging: Where clean appearance and print clarity are essential
• Greeting cards and stationery: For a premium feel and excellent print results
• Marketing materials: Where brand presentation is critical

Industry insight: While whiteboard paper costs more than gray back alternatives, brands often justify the expense for the premium customer experience it delivers. The bright white appearance throughout the board means edges and cut areas maintain a consistent, high-quality appearance.